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How to Prospect a CTO from a SaaS Company?

Prospecting a CTOs has become a common task for many BDRs/AEs at SaaS companies. The challenge with this persona is that they are (surprisingly) very hard to reach. Prospecting in 2020 has changed. You have to be relevant and (more importantly) genuine I sat down with Michael Morockos – Airborne’ CTO.  The goal was to

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Weekly sales tips, updates on trends, and strategy pointers.

The Psychology of Selling

Sales psychology is defined as, “a type of process that involves considering the psyche of your target market to sell your products and services. Instead of convincing customers, they need your product or service, you find a way to market to their current needs and wants. There are different ways that individuals buy products.” This

Ultimate List of Email Finding Tools

A critical part of any outreach strategy is the prospect, the person you’re actually reaching out to. However, getting hold of the right decision-maker is a real challenge.  People are more protective of their email address than ever, and it’s normal for a company website to only publish generic addresses, such as [email protected] Unfortunately, that

42 open-ended questions you can ask in your prospecting emails

Questions are a powerful tool for salespeople. By asking questions, you can transform your prospecting emails from an irrelevant pitch into an engaging two-way conversation, one that actually interests your prospect.  Not all questions are equal though. If you’re not careful, the wrong question can end the conversation before it’s even started. Too often, I

Top Virtual Conferences for Agencies in 2020

As you’ve no doubt noticed, 2020 has been an interesting year so far, to put it mildly. Lots of events have been canceled or postponed as a result of the coronavirus, from Burning Man to the Olympics.  These cancellations have also applied to the conferences we all know and love. Even as lockdown is eased

Accelerate Growth with a Partner Program

You can have the best product or an award-winning service but, if nobody knows about it, you’re not going to get very far. To get past this, businesses of all sizes and in every industry regularly partner with other companies to boost brand awareness, grow their sales footprint, and find more customers.  Whatever your business

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