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How to Prospect a CTO from a SaaS Company?

Prospecting a CTOs has become a common task for many BDRs/AEs at SaaS companies. The challenge with this persona is that they are (surprisingly) very hard to reach. Prospecting in 2020 has changed. You have to be relevant and (more importantly) genuine I sat down with Michael Morockos – Airborne’ CTO.  The goal was to

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What’s the difference between a Sales Engagement Platform and a CRM?

There are distinct differences regarding the function of a CRM and Sales Engagement Platform that are integral components to any business. One organizes all your customers’ contact information and interactions while the other focuses on executing sales activities with prospects. This article will dive into those specifics so that you understand the benefits and differences

The Ultimate List of Cloud Calling Systems

Nowadays, being accessible to your customers goes a long way. With the fast-paced technologically driven world we live in, people are accustomed to instant access. Connecting with customers, regardless of time or location, through the use of cloud-calling solutions/virtual phone systems has made this even easier.  VoIP, Voice Over Internet Protocol, is a model that

Should You Outsource Your Sales Development or Build Your Own Team?

For the agencies we deal with at Airborne, having booked meetings and a pipeline full of qualified leads is critical to their ability to function.  However, with the increasing number of companies offering outsourced sales development, businesses have an important choice to make. Is it better to build your own in-house sales development team? Or

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