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Lee Gladish

How to Prospect a CTO from a SaaS Company?

Prospecting a CTOs has become a common task for many BDRs/AEs at SaaS companies. The challenge with this persona is that they are (surprisingly) very hard to reach. Prospecting in 2020 has changed. You have to be relevant and (more importantly) genuine I sat down with Michael Morockos – Airborne’ CTO.  The goal was to

What’s the difference between a Sales Engagement Platform and a CRM?

There are distinct differences regarding the function of a CRM and Sales Engagement Platform that are integral components to any business. One organizes all your customers’ contact information and interactions while the other focuses on executing sales activities with prospects. This article will dive into those specifics so that you understand the benefits and differences

The Psychology of Selling

Sales psychology is defined as, “a type of process that involves considering the psyche of your target market to sell your products and services. Instead of convincing customers, they need your product or service, you find a way to market to their current needs and wants. There are different ways that individuals buy products.” This

Accelerate Growth with a Partner Program

You can have the best product or an award-winning service but, if nobody knows about it, you’re not going to get very far. To get past this, businesses of all sizes and in every industry regularly partner with other companies to boost brand awareness, grow their sales footprint, and find more customers.  Whatever your business

How To Hire a Virtual Assistant For Your Agency (5 Simple Steps)

Hiring a virtual assistant (VA) is one of the most effective ways to streamline your operations and create massive leverage for your agency. By outsourcing your day-to-day activities to a VA, you will be able to focus on high-value work and eliminate any bottlenecks in your production. With the recent boom in remote work and

How to use Linkedin Sales Navigator

With over 600 million users, LinkedIn has become a popular hangout for professionals from all over the world. Built off of the network, there’s also the powerful Linkedin Sales Navigator—a social selling platform that allows salespeople to find prospects on LinkedIn. However, many people aren’t sure how to best use Linkedin Sales Navigator for prospecting,

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