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How to Prospect a CTO from a SaaS Company?

Prospecting a CTOs has become a common task for many BDRs/AEs at SaaS companies. The challenge with this persona is that they are (surprisingly) very hard to reach. Prospecting in 2020 has changed. You have to be relevant and (more importantly) genuine I sat down with Michael Morockos – Airborne’ CTO.  The goal was to

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Weekly sales tips, updates on trends, and strategy pointers.

How Can Agencies Create A Great Onboarding Experience For Their Clients?

Introduction It takes a series of efforts to convert a lead into a long-lasting client. The typical process starts with marketing to scope out leads and capture your target market. From there, the account executive delivers a pitch that sells the prospect on your business and why it’s a great fit. But something happens in

The Ultimate List of Cloud Calling Systems

Nowadays, being accessible to your customers goes a long way. With the fast-paced technologically driven world we live in, people are accustomed to instant access. Connecting with customers, regardless of time or location, through the use of cloud-calling solutions/virtual phone systems has made this even easier.  VoIP, Voice Over Internet Protocol, is a model that

Should You Outsource Your Sales Development or Build Your Own Team?

For the agencies we deal with at Airborne, having booked meetings and a pipeline full of qualified leads is critical to their ability to function.  However, with the increasing number of companies offering outsourced sales development, businesses have an important choice to make. Is it better to build your own in-house sales development team? Or

Ultimate List of Email Finding Tools

A critical part of any outreach strategy is the prospect, the person you’re actually reaching out to. However, getting hold of the right decision-maker is a real challenge.  People are more protective of their email address than ever, and it’s normal for a company website to only publish generic addresses, such as [email protected] Unfortunately, that

Top Virtual Conferences for Agencies in 2020

As you’ve no doubt noticed, 2020 has been an interesting year so far, to put it mildly. Lots of events have been canceled or postponed as a result of the coronavirus, from Burning Man to the Olympics.  These cancellations have also applied to the conferences we all know and love. Even as lockdown is eased

Accelerate Growth with a Partner Program

You can have the best product or an award-winning service but, if nobody knows about it, you’re not going to get very far. To get past this, businesses of all sizes and in every industry regularly partner with other companies to boost brand awareness, grow their sales footprint, and find more customers.  Whatever your business

How To Hire a Virtual Assistant For Your Agency (5 Simple Steps)

Hiring a virtual assistant (VA) is one of the most effective ways to streamline your operations and create massive leverage for your agency. By outsourcing your day-to-day activities to a VA, you will be able to focus on high-value work and eliminate any bottlenecks in your production. With the recent boom in remote work and

Why Empathy is so Important in Sales (and How to Use It)

As the Covid-19 pandemic sent people into lockdown and closed businesses, salespeople were called out for callous, tone-deaf messaging. Some were even critical of any kind of sales outreach: “Now is not the time for selling!” The one thing everyone seemed to agree on was that we all needed to show a little more empathy.

Top Virtual Conferences for Agencies in 2020

As you’ve no doubt noticed, 2020 has been an interesting year so far, to put it mildly. Lots of events have been canceled or postponed as a result of the coronavirus, from Burning Man to the Olympics.  These cancellations have also applied to the conferences we all know and love. Even as lockdown is eased

Accelerate Growth with a Partner Program

You can have the best product or an award-winning service but, if nobody knows about it, you’re not going to get very far. To get past this, businesses of all sizes and in every industry regularly partner with other companies to boost brand awareness, grow their sales footprint, and find more customers.  Whatever your business

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