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How to Prospect a CTO from a SaaS Company?

Prospecting a CTOs has become a common task for many BDRs/AEs at SaaS companies. The challenge with this persona is that they are (surprisingly) very hard to reach. Prospecting in 2020 has changed. You have to be relevant and (more importantly) genuine I sat down with Michael Morockos – Airborne’ CTO.  The goal was to

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What’s the difference between a Sales Engagement Platform and a CRM?

There are distinct differences regarding the function of a CRM and Sales Engagement Platform that are integral components to any business. One organizes all your customers’ contact information and interactions while the other focuses on executing sales activities with prospects. This article will dive into those specifics so that you understand the benefits and differences

Top Virtual Conferences for Agencies in 2020

As you’ve no doubt noticed, 2020 has been an interesting year so far, to put it mildly. Lots of events have been canceled or postponed as a result of the coronavirus, from Burning Man to the Olympics.  These cancellations have also applied to the conferences we all know and love. Even as lockdown is eased

Accelerate Growth with a Partner Program

You can have the best product or an award-winning service but, if nobody knows about it, you’re not going to get very far. To get past this, businesses of all sizes and in every industry regularly partner with other companies to boost brand awareness, grow their sales footprint, and find more customers.  Whatever your business

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